Introduction: When a Name Change Signals Growth
Names should reflect what you are, not limit what you can become. That’s why we evolved from “My Product Registration” to “My Product Cares.”
What started as a simple registration tool grew into a comprehensive after-sales platform—driven entirely by merchant feedback. This is the story of how listening to our customers transformed our entire product.
The Beginning: Focused on Registration (2017)
In 2017, we launched with one clear goal: make product registration simple and digital. Our early version helped merchants:
- Create Shopify-integrated registration forms
- Track serial numbers with product registration
- Build customer databases automatically
- Meet compliance requirements
We solved product registration well. But merchants started asking for more…
Merchant Feedback: “Can Your App Also Do…?”
Then something interesting happened. Merchants started asking questions that went beyond product registration:
“Customers are asking if they can verify product authenticity with their serial numbers. Can your app handle that?”
“We want to sell extended warranty plans at checkout. Can you manage warranty sales and tracking?”
“Our warranty claims process is a nightmare. Can you streamline claims?”
“We need custom forms for product setup surveys, support requests, and customer feedback—not just registration. Can you build that?”
These weren’t random feature requests—they represented a clear pattern. Merchants needed a complete after-sales solution, not just product registration. Each request highlighted a different aspect of the post-purchase customer journey that was being handled with disconnected tools or manual processes.
The message was clear: product registration was just the starting point. The real value lay in managing everything that happens after the purchase—authentication, warranties, claims, support, and ongoing customer engagement.
Building a Complete After-Sales Platform
We listened, and we built. Each new feature addressed real merchant pain points while expanding our capabilities:
Authenticity Checker: Building Trust Through Verification
We transformed serial number tracking into a customer-facing authenticity verification system. Customers can now verify product authenticity using the same serial numbers collected during registration—building brand trust and reducing counterfeit concerns.
Warranty & Care Plans: New Revenue Streams
What started as basic warranty tracking evolved into a complete warranty management and sales platform. Merchants can sell warranty plans, track status, send renewal reminders, and create new revenue streams.
Claims Management: Streamlining the Painful Process
We automated the claims nightmare with branded portals, automatic validation, and smart routing—dramatically reducing resolution times.
Custom Form Builder: Flexibility for Any Scenario
Our drag-and-drop form builder lets merchants create forms for setup surveys, support tickets, appointments, and feedback—standardizing any post-purchase interaction.
The Realization: We’re No Longer Just “Product Registration”
As we added these capabilities, an obvious truth emerged: “My Product Registration” no longer described what we did. We had become something much bigger—a platform for managing all aspects of after-sales care.
The disconnect was clear. When new merchants discovered our app, “My Product Registration” suggested a narrow scope. Meanwhile, existing merchants were using us for warranty management, claims processing, and custom forms—far beyond registration.
Why “My Product Cares” Fits Perfectly
We chose “My Product Cares” because:
“Cares” captures our broader scope – The word encompasses everything we help merchants do: warranty protection, claims support, authenticity verification, and ongoing customer care. It reflects the emotional dimension of after-sales service.
Customer-centric language – “Product Cares” focuses on outcomes for customers, not just administrative tasks. This aligns with modern e-commerce’s shift toward customer-centric experiences.
Flexibility for future growth – Unlike “registration” (a specific action), “cares” is expansive enough for continued innovation as merchant needs evolve.
Brand continuity – Keeping “My Product” maintains recognition while the new suffix signals evolution.
Important Note: Shopify Listing Name Remains Unchanged
You’ll notice our Shopify app store listing still shows “My Product Registration.” This is intentional. We’re maintaining the original listing name for SEO continuity and search visibility. Thousands of merchants find us through that listing, and changing it would disrupt that discovery path. Think of “My Product Cares” as our platform identity, while “My Product Registration” remains our storefront name for search purposes.
Real Benefits for Your Business
Unified Platform – One dashboard for all after-sales activities, shared data, consistent branding.
Better Customer Experience – Seamless journey from purchase to support, faster resolutions, proactive communication.
Revenue Opportunities – Sell warranty plans, reduce support costs, increase loyalty, gain customer insights.
Future-Proof – Grows with your business as new needs emerge.
Your After-Sales Partner for Whatever Comes Next
The journey from “My Product Registration” to “My Product Cares” isn’t just about a name change. It’s the story of how listening to customer feedback transformed a simple tool into a comprehensive platform.
We started by solving one problem well. Then we kept listening, kept building, and kept expanding based on what you told us you needed. The result is a platform that doesn’t just handle product registration—it helps you provide complete after-sales care that builds customer loyalty, generates revenue, and differentiates your brand.
